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With the explosion of online advertising and marketing technology in recent years, you might expect to see a dramatic increase in productivity. Programmatic media buying, DSPs and automated marketing platforms should make the marketer’s job much more efficient, right?
It seems as though there's a new groundbreaking technological advancement almost everyday, with the IT and digital world overflowing into many new areas. One in particular being marketing. New tools, platforms, and softwares are being created at a rapid rate to enhance marketing efforts, and the...
So what exactly is a marketing stack? With the explosion of marketing technology today, brands are able to reach and engage with consumers across multiple channels like never before. To measure and optimize those marketing efforts, brands require a diverse set of tools and capabilities that work...
It’s The How That Matters Any vendor can integrate your sources––it’s the how that matters. A lot of companies can integrate data from your diverse marketing sources. But what comes out the other side is where top-performing marketers get their advantage. If you’re focused on which sources a vendor...
Focus On The Foundation Many marketing professionals spend a lot of time focused on how they want their dashboards and reports to look. From our 10+ year experience in marketing performance management, we’re here to tell you that’s like building a house on a bed of sand.
