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James Groo

James Groo
With 20+ years of international marketing, business development and consulting experience, Jim is leading MSIGHTS’ rapid expansion outside of the United States. As Managing Director, he leads overall business development and client engagements throughout the EMEA and APAC regions.
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How Marketing Technology Can Kill Productivity

Posted by James Groo on July 4, 2016 at 01:40 PM

With the explosion of online advertising and marketing technology in recent years, you might expect to see a dramatic increase in productivity. Programmatic media buying, DSPs and automated marketing platforms should make the marketer’s job much more efficient, right?

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Are You Asking The Right Questions About Your Marketing Results Data?

Posted by James Groo on February 11, 2016 at 03:00 PM

It’s The How That Matters Any vendor can integrate your sources––it’s the how that matters. A lot of companies can integrate data from your diverse marketing sources. But what comes out the other side is where top-performing marketers get their advantage. If you’re focused on which sources a vendor...

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