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7 Steps To Great Reporting

Scott East Posted by Scott East on February 10, 2016 at 1:00 PM


Focus On The Foundation

Many marketing professionals spend a lot of time focused on how they want their dashboards and reports to look. From our 10+ year experience in marketing performance management, we’re here to tell you that’s like building a house on a bed of sand.

Before you nail down a reporting strategy, we recommend you first assess your overall marketing data strategy. Decide what you want to track, set requirements, and then work with the sources that can provide you what you want. Build a strong foundation before you worry about paint colors.

Begin Building

These 7 back-end steps will ensure your operations are tuned up, resulting in reports that are more accurate, flexible and actionable.

1. Establish A Marketing Data Strategy

What is it you want to learn? What are your goals? What do you want to measure? Outline what you want to achieve, set requirements to judge all partners and set rules to achieve your goals.

2. Click here to see the other 6 steps…

If you’d like to learn more about the benefits of great reporting and how to achieve it, download the full free guide: Build A Better Marketing Stack From The Ground Up

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Topics: Reporting

Scott East

Written by Scott East

Scott founded MSIGHTS Inc. in 2004 with the purpose of transforming marketing measurement, performance and accountability. His 20+ year background includes experience from the agency, client, and media sides. As CEO, Scott oversees business and product strategy, partnerships and client engagement teams.

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