Focus On The Foundation
Many marketing professionals spend a lot of time focused on how they want their dashboards and reports to look. From our 10+ year experience in marketing performance management, we’re here to tell you that’s like building a house on a bed of sand.
Before you nail down a reporting strategy, we recommend you first assess your overall marketing data strategy. Decide what you want to track, set requirements, and then work with the sources that can provide you what you want. Build a strong foundation before you worry about paint colors.
These 7 back-end steps will ensure your operations are tuned up, resulting in reports that are more accurate, flexible and actionable.
1. Establish A Marketing Data Strategy
What is it you want to learn? What are your goals? What do you want to measure? Outline what you want to achieve, set requirements to judge all partners and set rules to achieve your goals.
If you’d like to learn more about the benefits of great reporting and how to achieve it, download the full free guide: Build A Better Marketing Stack From The Ground Up