It seems as though there's a new groundbreaking technological advancement almost everyday, with the IT and digital world overflowing into many new areas. One in particular being marketing. New tools, platforms, and softwares are being created at a rapid rate to enhance marketing efforts, and the Martech Conference is at the forefront of marrying the two.
The MarTech international conference series brings together marketing technologists, creative technologists, growth hackers, data scientists, and digital strategist minds alike. With over 1,000 attendees this year, the conference is one you won’t want to miss. In honor of the upcoming homage to the digital marketing world, we’ve hand selected the 5 best MarTech articles from around the web for you to read.
1. 5 Predictions For 2016 After Reaching “Peak Martech”
Columnist Erik Bratt takes a look at some trends marketers should expect to see as he elaborates on the words of Scott Brinker throughout the piece: “While new martech ventures will certainly be launched in the year ahead, the rate of exits, failures, and pivots (EFPs) will result in a plateauing of the total number of active vendors in the space.” Click here to read the full article.
2. With The Physical Web, You Become The Search Engine
What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google announced last summer. And it’s an approach that could — if it becomes popular — significantly change the way marketers do their jobs. Click here to read the full article.
3. What To Expect When You’re Expecting #MarTech Next Month
This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. Not to mention all the speakers, vendors, and educational sessions taking place. Click here to read the full article.
4. Out With The Old, In With People-Based Marketing: What Marketers Should Expect In 2016
While 2015 brought a continued proliferation of channels, devices, apps, platforms and toolsets, marketers shifted their attention to refocus on what really counts: people. From the new ad-blocking landscape to mobile and more, columnist Mike Sands lays out his predictions. Click here to read the full article.
5. Hacking Marketing: Rethinking Marketing Management in a Software World
Here Scott Brinker, the MarTech conference chair, provides great insight on his new book. Here’s a snippet: “My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” Click here to read the full article.
The MSIGHTS team is looking forward to attending this year's conference. You can get a preview of how our data unification platform works now through a quick demo, and if you like what you see, let's connect at MarTech.