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How To Build A Better Marketing Stack

Ivan Aguilar Posted by Ivan Aguilar on February 18, 2016 at 2:00 PM

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So what exactly is a marketing stack?

With the explosion of marketing technology today, brands are able to reach and engage with consumers across multiple channels like never before. To measure and optimize those marketing efforts, brands require a diverse set of tools and capabilities that work seamlessly together. These tools are referred to as the marketing stack, and typically include:

1. Customer Relationship Management (CRM):

These systems collect, manage and analyze customer data throughout the customer lifecycle, compiling information on every interaction from phone calls to social media.

2. Click here to see the rest of the tools...

Narrowing Your Scope 

With so many tools available, it can be tempting to look for one bundled solution that does it all. But the truth is, there is no single solution or technology platform that can accomplish this.

Here are a few rules of thumb and data management strategies that will help you pare down your options and keep everything under control:

1. Know your goals

Are you looking to bring in new business leads? Build your brand online? Monitor social trends? Increase online sales? Know your own objective first, and you can stay focused on the tools that will actually get you there.

2. Click here to see the other 4 steps...

If you’d like to learn more about marketing stack must-haves and the steps to start effectively building one for yourself, download the full free guide: Build A Better Marketing Stack From The Ground Up

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Topics: Marketing Technology

Ivan Aguilar

Written by Ivan Aguilar

Ivan brings deep development experience in enterprise software and large-scale cloud applications. Prior to co-founding MSIGHTS, he was a founder and Chief Technical Architect for Enlista Corporation, a co-founder of Internet incubator Icon Street Labs, and a software engineer at MicroStrategy.

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