So what exactly is a marketing stack?
With the explosion of marketing technology today, brands are able to reach and engage with consumers across multiple channels like never before. To measure and optimize those marketing efforts, brands require a diverse set of tools and capabilities that work seamlessly together. These tools are referred to as the marketing stack, and typically include:
1. Customer Relationship Management (CRM):
These systems collect, manage and analyze customer data throughout the customer lifecycle, compiling information on every interaction from phone calls to social media.
Narrowing Your Scope
With so many tools available, it can be tempting to look for one bundled solution that does it all. But the truth is, there is no single solution or technology platform that can accomplish this.
Here are a few rules of thumb and data management strategies that will help you pare down your options and keep everything under control:
1. Know your goals
Are you looking to bring in new business leads? Build your brand online? Monitor social trends? Increase online sales? Know your own objective first, and you can stay focused on the tools that will actually get you there.
If you’d like to learn more about marketing stack must-haves and the steps to start effectively building one for yourself, download the full free guide: Build A Better Marketing Stack From The Ground Up