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3 Keys to Having Great Data

Posted by Scott East on November 21, 2019 at 05:24 PM

    As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have...

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More Than MarTech: How Being Data-Driven Goes Beyond Technology

Posted by Scott East on November 5, 2019 at 02:39 PM

  Data. As a marketing executive, you have plenty of it. You track, collect, organize, and report it. But does that mean you’re an effective data-driven marketing organization?

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How Marketing Technology Can Kill Productivity

Posted by James Groo on July 4, 2016 at 01:40 PM

With the explosion of online advertising and marketing technology in recent years, you might expect to see a dramatic increase in productivity. Programmatic media buying, DSPs and automated marketing platforms should make the marketer’s job much more efficient, right?

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5 Great MarTech Articles You Should Read This Morning

Posted by Scott East on March 10, 2016 at 08:00 PM

It seems as though there's a new groundbreaking technological advancement almost everyday, with the IT and digital world overflowing into many new areas. One in particular being marketing. New tools, platforms, and softwares are being created at a rapid rate to enhance marketing efforts, and the...

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How To Build A Better Marketing Stack

Posted by Ivan Aguilar on February 18, 2016 at 07:00 PM

So what exactly is a marketing stack? With the explosion of marketing technology today, brands are able to reach and engage with consumers across multiple channels like never before. To measure and optimize those marketing efforts, brands require a diverse set of tools and capabilities that work...

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