It’s The How That Matters
Any vendor can integrate your sources––it’s the how that matters. A lot of companies can integrate data from your diverse marketing sources. But what comes out the other side is where top-performing marketers get their advantage. If you’re focused on which sources a vendor can integrate, you’re asking the wrong question––because any vendor should be able to integrate any source you want. The value you get isn’t about which, it’s about how.
Don’t settle for integration when what you really need is real-time information and insight. Before you choose a platform, ask these 5 questions.
1. What kind of data model and map fields do they apply?
Do they only provide basic reporting by company or product group, or can they handle source fusing and cost overrides. Can you change field mapping, and how easy is the process?
If you’d like to learn more about maximizing your marketing results by asking the right questions, download the full free guide: The Right Questions To Ask About Your Marketing Results