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Is Your Data Processor in Compliance?

Posted by Samantha Janecek on March 4, 2020 at 05:56 PM

  As a data collector who wants to use data to make high-impact marketing decisions, not only must you ensure that your data collection practices stay in compliance with regulations, but you must also guarantee that the companies you partner with for data processing adhere to current regulations....

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How the MarTech Explosion Impacts Data Integration and Transformation

Posted by Samantha Janecek on February 17, 2020 at 03:03 PM

      The marketing technology landscape has exploded over the past 10 years with thousands of marketing and advertising platforms coming into existence.

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Why Data Governance Matters

Posted by Samantha Janecek on January 28, 2020 at 04:03 PM

      Making marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*. But well-defined and carefully implemented data governance allows marketers to become effective...

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New Year’s Resolution: Improve Data Quality and Media Spend

Posted by Samantha Janecek on January 7, 2020 at 03:03 PM

    Wouldn’t it be nice to start the new year by tackling your digital media waste?

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What to do Before You Call an Agency Review

Posted by Samantha Janecek on December 17, 2019 at 03:43 PM

One of the most important decisions a leader makes is choosing the right agency partner. With the right choice, the relationship can be a driving force in your business’ growth. But sometimes a partnership needs to be reconsidered and reviewed.

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Why You Should In-House Your Marketing…or Part of It

Posted by Samantha Janecek on December 4, 2019 at 03:30 PM

    Brands have been in-housing at a higher rate than in the past. We believe that part of the reason behind this decision is thanks to a four-letter word: D-A-T-A.

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3 Keys to Having Great Data

Posted by Scott East on November 21, 2019 at 05:24 PM

    As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have...

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More Than MarTech: How Being Data-Driven Goes Beyond Technology

Posted by Scott East on November 5, 2019 at 02:39 PM

  Data. As a marketing executive, you have plenty of it. You track, collect, organize, and report it. But does that mean you’re an effective data-driven marketing organization?

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MSIGHTS Awarded for Innovation Technology

Posted by Samantha Janecek on September 4, 2019 at 08:32 PM

 

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Breaking Through a Crowded Market

Posted by Samantha Janecek on August 7, 2019 at 11:00 AM

   

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