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Why You Should In-House Your Marketing…or Part of It

Posted by Samantha Janecek on December 4, 2019 at 03:30 PM

    Brands have been in-housing at a higher rate than in the past. We believe that part of the reason behind this decision is thanks to a four-letter word: D-A-T-A.

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3 Keys to Having Great Data

Posted by Scott East on November 21, 2019 at 05:24 PM

    As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have...

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More Than MarTech: How Being Data-Driven Goes Beyond Technology

Posted by Scott East on November 5, 2019 at 02:39 PM

  Data. As a marketing executive, you have plenty of it. You track, collect, organize, and report it. But does that mean you’re an effective data-driven marketing organization?

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MSIGHTS Awarded for Innovation Technology

Posted by Samantha Janecek on September 4, 2019 at 08:32 PM

 

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Breaking Through a Crowded Market

Posted by Samantha Janecek on August 7, 2019 at 11:00 AM

   

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MSIGHTS Named a Finalist for ClickZ Marketing Technology Award

Posted by Samantha Janecek on March 4, 2019 at 03:23 PM

   

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How Marketing Technology Can Kill Productivity

Posted by James Groo on July 4, 2016 at 01:40 PM

With the explosion of online advertising and marketing technology in recent years, you might expect to see a dramatic increase in productivity. Programmatic media buying, DSPs and automated marketing platforms should make the marketer’s job much more efficient, right?

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5 Great MarTech Articles You Should Read This Morning

Posted by Scott East on March 10, 2016 at 08:00 PM

It seems as though there's a new groundbreaking technological advancement almost everyday, with the IT and digital world overflowing into many new areas. One in particular being marketing. New tools, platforms, and softwares are being created at a rapid rate to enhance marketing efforts, and the...

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How To Build A Better Marketing Stack

Posted by Ivan Aguilar on February 18, 2016 at 07:00 PM

So what exactly is a marketing stack? With the explosion of marketing technology today, brands are able to reach and engage with consumers across multiple channels like never before. To measure and optimize those marketing efforts, brands require a diverse set of tools and capabilities that work...

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Are You Asking The Right Questions About Your Marketing Results Data?

Posted by James Groo on February 11, 2016 at 03:00 PM

It’s The How That Matters Any vendor can integrate your sources––it’s the how that matters. A lot of companies can integrate data from your diverse marketing sources. But what comes out the other side is where top-performing marketers get their advantage. If you’re focused on which sources a vendor...

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