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MSIGHTS Corporate Website and MSIGHTS Marketing Management Platform


This notice describes MSIGHTS Inc’s (“MSIGHTS”) privacy policy (“Notice”). By visiting the MSIGHTS Web Site: (“Web Site”), and online application/platform: MSIGHTS (“Platform”), you are accepting the practices described in this Notice. This Privacy Statement describes how MSIGHTS Inc. collects and uses the personal information you provide. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information.


MSIGHTS Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. MSIGHTS is committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, respectively, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. []

MSIGHTS is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf.  MSIGHTS complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, MSIGHTS is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, MSIGHTS may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

Under certain conditions, more fully described on the Privacy Shield website [], you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

Section 1.01 — Principles

(1) Notice: We may gather and use information as follows:

(a) Volunteered Information: We will receive and store any information you enter on the Web Site (such as name, email address and phone number) or give us in any other way that personally identifies you to improve your experience at the Web Site, to get a better general understanding of the type of individuals visiting the Web Site, and to enable us to contact you when needed. Typically you will provide information on the Web Site for submitting comments or questions for review by us or requesting a demonstration of our Platform.

In addition, MSIGHTS, under the direction of the clients of the MSIGHTS Platform (“Clients”), receives and processes personal information about individuals with whom it has no direct relationship (“Client Data”). If you are a customer of one of our clients and would no longer like to be contacted by one of our clients that use of our service, please contact the client that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our clients.

(b) Automatic Information: MSIGHTS and our partners. use cookies or similar tracking technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service. To enable us to provide content that users need and desire, we collect aggregated site-visitation statistics using cookies and log files via our third party tracking-utility partners. A Cookie is simply a small data file we place on your computer’s hard drive when you first visit the Web Site (“Cookie”). This file contains a unique number that helps us identify you when you return to the Web Site. Cookies are employed by thousands of web sites to enhance users’ web viewing experience. Cookies can neither damage user files nor can they read information from users’ hard drives. We combine individual usage information provided by such Cookies to further enhance and improve Web Site experience and performance. Allowing us to create a Cookie on your hard drive will not give us or any other site access to the rest of your computer’s hard drive, and only we will be able to read the Cookie that the Web Site creates. Our third party partners employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information. To learn more about our advertising company’s use of clear gifs, please go to Google Analytics.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out.”

We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union, click here). Please note this does not opt you out of being served ads. You will continue to receive generic ads.

As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.

The use of cookies by our partners, affiliates, tracking utility company, service providers is not covered by our privacy policy. We do not have access or control over these cookies. Our partners, affiliates, tracking utility company, service providers use session ID cookies to make it easier for you to navigate our site, and provide statistics about usage and effectiveness of the pages within the MSIGHTS application.

(c) Information Use and Disclosure: We use Client Information solely for the purpose of providing the service for which the applicable Client has engaged MSIGHTS. We use other information for personal identification; to get a better general understanding of the type of individuals visiting the Web Site; to respond to your comments, or questions; to improve your experience at the Web Site; to collect aggregated site-visitation statistics; and to alert you to product enhancements, special offers, updated information, and other new services from us. We also use information to alert you of upcoming service improvements and features.

Any user questions or comments submitted to us may become available in the public sections of the Web Site, including a section entitled “Frequently Asked Questions,” immediately after such questions or comments are submitted to us. If we publicize any user questions, such questions will not contain facts that identify the user or the specific parties involved. We also reserve the right to use any user comments submitted to us for promotional purposes and by submitting such comments to us you agree that we may do so.

We will share your information only in the ways outlined in this privacy policy. We may share your information with trusted service providers who provide operational or other support services or who perform certain functions for our benefit or the benefit of our users such as an email service provider to send emails on our behalf. If you or your employer obtained the right to use this Web Site through an advertising agency or other third party, we may share your information with that third party for use in providing other services to you or your employer as part of the use of the MSIGHTS Platform. In addition, we may release any user information if required to comply with law, such as to comply with a subpoena or similar legal process; to enforce or to apply the Web Site Terms and Conditions; or under the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights, properties, or safety of us or our users, or respond to a government request.

In the event MSIGHTS goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email address or prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

(2) Choice: We give you a choice as to the type and amount of private information we have, as follows:

(a) Volunteered Information: You can always choose not to provide certain information to us. If you choose not to provide personal information, you can still use the Web Site. However, we may be limited in improving your Web Site experience. If you have previously provided certain information to us and you desire to remove such information from our databases, you may contact us at or by calling (877) 267-4448, option 2, to remove such information.

(b) Automatic Information: Most web browsers automatically accept Cookies, but if you prefer, you can edit your browser options to block Cookies in the future. The “Help” portion of the toolbar on most browsers will explain how you can prevent your browser from accepting new Cookies, how to set the browser to inform you when you receive a new Cookie, or how to reject Cookies altogether.

(c) Communications From the Site: If you no longer wish to receive promotional communications as outlined above you may follow the unsubscribe instructions contained in the emails you receive or by contacting us at

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

(d) Data Controller: We act as a data controller of our Clients. Upon request MSIGHTS  will provide our Clients with information about whether we hold any of their personal information. They may access, correct, or request deletion of their personal information by logging in to your account, contacting us at  We will respond to your request within a reasonable timeframe.

(e) Data Processor: We act as a data processor on behalf of our Clients, and any Client Information we receive in that capacity we use solely for the benefit of the applicable Client.

(3) Access: Except as provided below, if your personally identifiable information changes, or if you no longer desire our service, you may correct, update or delete it you may contact us at or by calling (877) 267-4448, option 2. We will respond to your request to access within 30 days.

We will retain personal data we process on behalf of our Clients as well as your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

MSIGHTS acknowledges that you have the right to access your personal information. MSIGHTS has no direct relationship with the individuals whose personal data is included in Client Information. If you would like to access any information that our Clients may have about you please contact the Client (the data controller) that you interact with directly. If the Client requests MSIGHTS to correct, amend or delete the data, we will respond to their request within 30 business days.

(4) Security: We protect the security of your personal information. We take steps to protect your data from loss, misuse, alteration, destruction, or unauthorized access. We use sophisticated security technologies to secure users’ user name, and password. We encrypt users’ user name, and password using Secure Socket Layer (“SSL”) technology. SSL is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. To support this technology, users must have an SSL-capable browser. SSL is one of the safest encryption technologies available. While we use such sophisticated security technology to secure users user name and password, we cannot guarantee that any electronic commerce is totally secure. If you have any questions about security on our Web site, you can contact us at

(5) Location of Data: Regardless of where you are located, this site process and stores that information in databases located in the United States.

Section 2.01 — User Safeguards: You are responsible for maintaining the secrecy of your user name, password, and any account information. It is important for you to be responsible and protect your user name, password, and computer against unauthorized users. It is important to log off when you have completed using a computer accessible by others.

Section 3.01 — Children: We do not sell products for or to children. Users of the Web Site must be at least eighteen years old.

Section 4.01 — Third Party Functionality; Third Party Web Sites:

(1) Certain MSIGHTS applications, including MSIGHTS Modules Media Planner and Response Tracker, run on the platform operated by, and/or employ Google Apps for certain functionality. Your use of is governed by the Master Subscription Agreement at, and use of Google Apps is governed by the Google Terms of Service at, including in both cases the privacy policy and other terms and conditions applicable to the services.

(2) In addition, the Web Site may have links to third party web sites that may collect personally identifiable information about you. When you click on one of these third party links, you are entering another web site for which we have no responsibility. This Notice does not cover the information practices or policies of such third party web sites. We encourage you to read the privacy statements of all such web sites since their privacy policies may be materially different from our Notice.

(3) Our Web site includes, or may in the future include, Social Media Features, such as social media link buttons, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Section 5.01 — Agreement and Modification: By using and accessing the Web Site you indicate that you have read and understand this Notice and you consent to the collection and use of information by us in the manner explained in this Notice. This Notice and the Web Site Terms and Conditions, including without limitation, provisions covering limitations on damages, arbitration of disputes, and the application of Virginia law govern any dispute over privacy. By using and accessing the Web Site you agree to indemnify us for any and all third party claims resulting from your breach of this Notice or the Web Site Terms and Conditions. If you have any questions or concerns about your privacy at the Web Site, please email a thorough description of the issue to, contact us via postal mail at 9935 Rea Road, Suite D-301, Charlotte, NC 28277 (USA) or call (877) 267-4448, option 2. If you do not accept this Notice, do not access and use the Web Site. We may revise this Notice at any time without notice by updating this Notice. Any modifications in the way we use personal information will be provided in future updates of this Notice so you are always aware of what information we collect, how we use it, and under what circumstances we disclose such information. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on this Site prior to the change becoming effective.