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Scott East

Scott East
Scott founded MSIGHTS Inc. in 2004 with the purpose of transforming marketing measurement, performance and accountability. His 20+ year background includes experience from the agency, client, and media sides. As CEO, Scott oversees business and product strategy, partnerships and client engagement teams.
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3 Keys to Having Great Data

Posted by Scott East on November 21, 2019 at 05:24 PM

    As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have...

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More Than MarTech: How Being Data-Driven Goes Beyond Technology

Posted by Scott East on November 5, 2019 at 02:39 PM

  Data. As a marketing executive, you have plenty of it. You track, collect, organize, and report it. But does that mean you’re an effective data-driven marketing organization?

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5 Great MarTech Articles You Should Read This Morning

Posted by Scott East on March 10, 2016 at 08:00 PM

It seems as though there's a new groundbreaking technological advancement almost everyday, with the IT and digital world overflowing into many new areas. One in particular being marketing. New tools, platforms, and softwares are being created at a rapid rate to enhance marketing efforts, and the...

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7 Steps To Great Reporting

Posted by Scott East on February 10, 2016 at 06:00 PM

Focus On The Foundation Many marketing professionals spend a lot of time focused on how they want their dashboards and reports to look. From our 10+ year experience in marketing performance management, we’re here to tell you that’s like building a house on a bed of sand.

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