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As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have...
Scott East
Data. As a marketing executive, you have plenty of it. You track, collect, organize, and report it. But does that mean you’re an effective data-driven marketing organization?
It seems as though there's a new groundbreaking technological advancement almost everyday, with the IT and digital world overflowing into many new areas. One in particular being marketing. New tools, platforms, and softwares are being created at a rapid rate to enhance marketing efforts, and the...
Focus On The Foundation Many marketing professionals spend a lot of time focused on how they want their dashboards and reports to look. From our 10+ year experience in marketing performance management, we’re here to tell you that’s like building a house on a bed of sand.
