MSIGHTS has been an innovator in marketing data integration and reporting since 2004. Many of the most recognized global brands depend on the MSIGHTS platform to transform fragmented multi-channel marketing performance data into real-time actionable insight.
Our founders are BI experts, data specialists, marketers and agency professionals who experienced first-hand the waste, costs and frustration of trying to manually manage and analyze multi-channel marketing performance data. They developed the MSIGHTS Platform from the ground up to streamline and automate the entire process, so it provides the specific capabilities marketers need most.
Scott founded MSIGHTS Inc. in 2004 with the purpose of transforming marketing measurement, performance and accountability. His 20+ year background includes experience from the agency, client, and media sides. As CEO, Scott oversees business and product strategy, partnerships and client engagement teams.
With 20+ years of international marketing and consulting experience, Jim is leading MSIGHTS’ rapid expansion outside of the United States. As Managing Director, he leads overall business development and client engagements throughout the EMEA and APAC regions.
Ivan brings deep development experience in enterprise software and large-scale cloud applications. Prior to co-founding MSIGHTS, he was a founder and Chief Technical Architect for Enlista Corporation, a co-founder of Internet incubator Icon Street Labs, and a software engineer at MicroStrategy.
As Vice President of Client Engagement, Christina leads new client onboarding and provides strategic direction across MSIGHTS’ global client base. With over 12 years of agency media planning/buying and marketing data management, she effectively streamlines data processes, driving faster, higher value insights.
Meet some of the MSIGHTS team members from around the world.