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MSIGHTS Awarded for Innovation Technology

Samantha Janecek Posted by Samantha Janecek on September 4, 2019 at 4:32 PM


Today, the Business Intelligence Group named MSIGHTS a winner for Product of the Year in the 2019 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

MSIGHTS’ dedicated mission is to help marketing teams gain maximum value from their data and media investments. It's not about access to data anymore, it's about the ability to translate data into actionable insights that drive efficiency and better decision making.

Our services allow marketers to be more efficient by providing a single view of marketing campaign performance with full transparency and actionable insights. The MSIGHTS platform automates the collection, unification, and exchange of fragmented marketing data to make reporting efficient, objective and actionable.

Platform capabilities include media details management, user-created data visualization dashboards, data normalization, self-service data importing and lead validation. Every client need is unique and receives configured implementation based on their needs.

“We are proud to reward and recognize MSIGHTS for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their dedication and innovation will improve how we all connect with the brands we love. Congratulations!”

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Topics: Awards

Samantha Janecek

Written by Samantha Janecek

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