MSIGHTS slashes waste and accelerates the lead pipeline.
One of the world’s largest enterprise software companies came to MSIGHTS with the challenge of gaining visibility into their inbound sales leads. They needed greater analytical power to target the right leads at the right time and optimize their media spend.
The MSIGHTS team dramatically transformed this client’s lead data management processes. The team began by setting global standards and streamlining and enriching data management across all of the technology company’s agencies, geos, channels and suppliers. MSIGHTS then addressed four key areas to improve data visibility, efficiency and analysis, providing dramatic savings annually:
With all its lead data aggregated and properly validated, the company was now able to qualify leads more accurately and pass along dramatically faster only the highest-potential leads for the sales team to pursue. With the best lead data in-hand and visible, the company is now able to maximize its media spend while reducing costs by 630%. In addition, by streamlining and automating data collection, MSIGHTS accelerated response times by 76% – improving the sales team’s ability to follow up with the right leads at the right moment.
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