Major Telecom Company

A major marketing shift

One of the largest telecom providers in the U.S. switched its Agency of Record in 2012. They needed to quickly ramp up their new agency to keep their business on track. MSIGHTS assured the changeover was smooth, with no loss of data or productivity.

MSIGHTS keeps data accessible during changeover

Because MSIGHTS is agency-neutral, and client data is housed in MSIGHTS’ database infrastructure platform, this telecom client was able to retain unbiased control of its marketing data assets. As a result, this client retained access to all of its historical marketing data throughout the transition, so their new agency could get up and running right away using accurate information – without having to recreate historical data or start from scratch. MSIGHTS provided the new agency with immediate access all historical marketing data assets, with full source integration and direct platform connections. In addition, media tags were in place for all campaigns, metrics were defined along with accompanying business rules, and the company’s reporting needs and structure were in place.

With no data learning curve, months of agency time is conserved

• This client was able to save three months of agency onboarding work by providing key marketing data to the new agency from day one.
• The agency was able to immediately focus on delivering strategic and creative value to its new client instead of wasting time rebuilding data or integrating systems.
• The client was able to maintain uninterrupted operations, reporting, and data integration during the agency switch – getting immediate ROI from its new marketing partner.