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Our Mission

Our mission is to deliver ROI to marketers in time saved, productivity gained and measurably improved marketing performance. We want to be the source marketers go to for their high-impact decision making.

 MSIGHTS has been an innovator in marketing data integration and reporting since 2004. Many of the most recognized global brands depend on the MSIGHTS platform to transform fragmented multi-channel marketing performance data into real-time actionable insight.

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Leadership

Our founders are BI experts, data specialists, marketers and agency professionals who experienced first-hand the waste, costs and frustration of trying to manually manage and analyze multi-channel marketing performance data.  They developed the MSIGHTS Platform from the ground up to streamline and automate the entire process, so it provides the specific capabilities marketers need most.

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SCOTT EAST

CEO & Founder

Scott founded MSIGHTS Inc. in 2004 with the purpose of transforming marketing measurement, performance and accountability. His 20+ year background includes experience from the agency, client, and media sides. As CEO, Scott oversees business and product strategy, partnerships and client engagement teams.

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JAMES GROO

Managing Director - EMEA / APAC

With 20+ years of international marketing and consulting experience, Jim is leading MSIGHTS’ rapid expansion outside of the United States. As Managing Director, he leads overall business development and client engagements throughout the EMEA and APAC regions.

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Ivan Aguilar

CTO & Co-Founder

Ivan brings deep development experience in enterprise software and large-scale cloud applications. Prior to co-founding MSIGHTS, he was a founder and Chief Technical Architect for Enlista Corporation, a co-founder of Internet incubator Icon Street Labs, and a software engineer at MicroStrategy.

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CHRISTINA WOODS

Vice President - Client Engagement

As Vice President of Client Engagement, Christina leads new client onboarding and provides strategic direction across MSIGHTS’ global client base. With over 12 years of agency media planning/buying and marketing data management, she effectively streamlines data processes, driving faster, higher value insights.

Team Member Spotlight

 Meet some of the MSIGHTS team members from around the world.

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Angela Huff


Client Engagement Sr. Manager
Charlotte

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Rolando Blackaller


Technology Operations Director
Mexico

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Edwin Ng


Client Engagement Manager
Singapore

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Andres Aguirre

 
Client Engagement Manager
Switzerland

Frequently Asked Questions

Everything you need to know, in one place.

Read Our faqs